Recruiting = Sales

November 1, 2019

The biggest mistake I see startups making in tech recruiting lies within their approach to recruiting.

Recruiting = sales.

The best candidates have a job, are getting constantly approached for new opportunities, and are getting promoted where they are.

We have negative unemployment rates for software engineers / tech jobs.  

There are MORE jobs than there are candidates.

Talented tech candidates are used to competitive pay, good benefits and remote work.

What they really want to know is why your company matters and what hard problems you are solving.
They want to know the values you stand by and what you care deeply about.

And they REALLY want to know how they fit into it all.

How their skills help achieve your company goals. If they’ll be challenged. If they’ll find passion and excitement in their work.

They are always interviewing you as much as you are interviewing them - so get to the good stuff fast.

Sell. Sell. Sell.

It’s easy to tell when a recruiter or founder is in love with their business - and if you aren’t, why would they be?

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